This module introduced me to how creative and digital projects are planned, managed, and evaluated in real-world settings. I explored the full lifecycle of a digital project from concept development and budgeting to stakeholder communication, and commercial delivery.

For my critical research, I investigated the use of AI avatar videos in education, looking at how emerging technologies can enhance learner engagement, accessibility, and content delivery. This involved analysing the benefits and challenges of integrating AI-generated content into learning environments, particularly in terms of authenticity, cost-efficiency, and user experience.

I proposed the use of AI-generated videos translated into Polish, Urdu, and Punjabi to enhance accessibility, specifically for a welcome video. I explained how quickly Synthesia can translate and generate content in multiple languages, which presents significant potential for scaling this approach to onboarding and training materials. This method reduces time spent on content creation while ensuring consistency in delivering key messages across diverse audiences.

Through this process, I gained a deeper understanding of project planning in a commercial context, including how to align creative work with client needs and industry standards. The research also helped me consider ethical and practical implications of digital tools strengthening both my critical thinking and professional awareness.